The football stadium is for a lot of football fans a holy place. It is the home of a football club and a place where dreams become reality. No wonder that stadium tours are popular with many football fans.
From the dressing rooms to the dugout, almost all important places are shown during a stadium tour. Only you rarely see a player or club legend. But together with PSV we made this possible.
In our studio we captured Cody Gakpo (player), Hans van Breukelen (club legend) and Toon Gerbrands (director). At four locations during the stadium tour there is an augmented reality experience with volumetric video. At each of these locations one of these three people will pop up in 3D and tell you more about this specific spot. Of course you can also go on a picture with them.
This way great locations are connected to club icons which makes the stadium tour more personal and interactive.