Recently, Summa Fashion College presented a fashion show on the catwalk in Eindhoven at the Crafted Event. Using the latest technologies and being supervised by designer Marlou Breuls, the Summa Fashion Collection 2021 was born.
The Human Psyche: An augmented reality fashion show
The Human Psyche, a beautiful subject to put into fashion. The totality of the human mind, conscious and unconscious. The human mind holds power of imagination, recognition and appreciation which results in different feelings and emotions. From here, the students of Summa Fashion expressed their personal stories and visions through form, color and various materials. The outfits are characterized by the extravagant style, the colors and the eye-catching prints with an underlying message: 'Don't judge people by how they present themselves to the outside world, because you never know what is going on inside' says Sinthe Salden – student product management.
During The Human Psyche project, the students of Summa received help from designer and former student Marlou Breuls. Breuls is known for her characteristic avant-garde use of form, craftmanship and exaggerated silhouettes. Her studio believes in the power of fashion, but it goes beyond the usual and traditional paths. For instance, Breuls let the traditional ideas about fashion go and gets inspired by other disciplines of art, including sculpture. Her designs haven’t stayed unnoticed, they already caught the eye of international stars like Björk and Sia, for whom Breuls already worked.
The fashion industry is moving forward when it comes to technology and Summa Fashion College is definitely a front runner! Summa Fashion joined forces with 4DR Studios and Dutch Rose Media to present The Human Psyche project in a very innovative way.
Two models were wearing a total of 9 outfits which were captured in 3D in our volumetric capture studio. The models wore a variety of outfits that were made of different materials, fabrics and colors. It produced an exciting result, as the boundary between digital and real is water-thin', says Casper Moerkerk - head of volumetric capturing at 4DR Studios. During recording we noticed that the colorful prints on transparent materials were captured in great detail, which will now be forever digitized! In this way, the Human Psyche project remains not only a physical exhibition, but a lifelike digital exhibition that you can watch whenever and wherever you’d like.
The Crafted app can be downloaded in the App Store and Google Play.